Stage One: The Fight for the Independent Coffeehouse

Since beginning my research two weeks ago, I have been going through a broad data-gathering process in order to refine the interview questions that I will be using to analyze one side of the independent coffeehouse market. To deepen my knowledge of the industry within which I am functioning, one week was dedicated to reading […]

The Fight for the Independent Coffeehouse Abstract

  “I have measured out my life with coffee spoons,” said T.S. Eliot. Although the proliferation of coffee shops in the United States attests to the fact that many Americans feel the same way, with the abundance of starry-eyed entrepreneurs who attempt to break into the coffee market every year comes a contested yet certainly […]