In Conclusion: The Fight for the Independent Coffeehouse

August 11, 2014 by

The following is the final product of my research this summer, not including the data from my Consumer Research Survey. If I had had more time, I would have gone more in-depth into my analysis of the quantitative data that I obtained, as well as work to account for extraneous variables in the success of […]

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Stage Three: Consumer Research Survey in progress

July 10, 2014 by

Today I am posting to discuss the inundation of Consumer Survey responses and Qualtrics data that I have received so far. My goal is to have 100 consumers answer the questionnaire that I developed; currently there have been 79 responses. After studying the preliminary data in my possession, I am ruminating on several clear trends. […]

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First Update: Coffeehouse Communities

June 27, 2014 by

Throughout the first few weeks of my research, I studied a wide array of literature that addressed different elements of where I want to take my finished project. Ritzer’s The McDonaldization of Society discussed how scale effects have created a streamlined, efficient, and overall rationalized America. However despite the benefits of a world where there are […]

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