Coming on the close of my research and the final days of my project, I’ve got a few finishing thoughts. I found my project incredibly intriguing, and I think that everything I learned is applicable to my career interests. But moving on to the specifics of what I learned—here are a few themes that appeared throughout my research:
1) It’s all about the personal relationships.
Politicians and campaigns that are able to reach out effectively to prospective voters, and include the personal touch will do the best. A candidate needs people who will go to bat for him, and social media can be an effective way of either starting or maintaining these relationships.
2) Social Media is the low cost option.
With the rising costs of other, more popular methods of campaigning, it is hard to overlook the almost lack of costs that are associated with social media. By implementing more in the way of a social media presence in a campaign, candidates can save money on postage, phone bills, and other expenses.
3) The first past the post wins.
This one is easy. The first campaign that is able to harness social media techonology to its fullest potential, to use it to effectively achieve the same results as broadcast advertising, will have a HUGE advantage in the world of campaigning and the world of politics. Easier said than done, though. It’s still hard to tell how effective social media can be.
These themes have appeared time and time again. They were prevalent throughout my background research, my practical research, and the interviews I conducted. If there is any take away from this project, it is the above three ideas.