Stage Two: The Fight for the Independent Coffeehouse

Over these past few weeks, I have developed three separate pieces of my research, each of which I will summarize below. First, the interview questions for coffeehouse owners have been refined and finalized, and several interviews have been conducted. Second, I have visited five coffeehouses so far and conducted an evaluative analysis of a list […]

Stage One: The Fight for the Independent Coffeehouse

Since beginning my research two weeks ago, I have been going through a broad data-gathering process in order to refine the interview questions that I will be using to analyze one side of the independent coffeehouse market. To deepen my knowledge of the industry within which I am functioning, one week was dedicated to reading […]