The following is the final product of my research this summer, not including the data from my Consumer Research Survey. If I had had more time, I would have gone more in-depth into my analysis of the quantitative data that I obtained, as well as work to account for extraneous variables in the success of […]
In Conclusion: The Fight for the Independent Coffeehouse
August 11, 2014 by bfrion
Filed Under: Monroe 2014 Tagged With: Barbara, Business, Coffeehouses, Marketing, Rion
Stage Three: Consumer Research Survey in progress
July 10, 2014 by bfrion
Today I am posting to discuss the inundation of Consumer Survey responses and Qualtrics data that I have received so far. My goal is to have 100 consumers answer the questionnaire that I developed; currently there have been 79 responses. After studying the preliminary data in my possession, I am ruminating on several clear trends. […]
Filed Under: Monroe 2014 Tagged With: Barbara, Coffee, Consumer research, Marketing, Rion
Stage Two: The Fight for the Independent Coffeehouse
June 26, 2014 by bfrion
Over these past few weeks, I have developed three separate pieces of my research, each of which I will summarize below. First, the interview questions for coffeehouse owners have been refined and finalized, and several interviews have been conducted. Second, I have visited five coffeehouses so far and conducted an evaluative analysis of a list […]
Filed Under: Monroe 2014 Tagged With: Barbara, Coffeehouse, Marketing, Rion
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