In Conclusion: The Fight for the Independent Coffeehouse

The following is the final product of my research this summer, not including the data from my Consumer Research Survey. If I had had more time, I would have gone more in-depth into my analysis of the quantitative data that I obtained, as well as work to account for extraneous variables in the success of […]

Stage Three: Consumer Research Survey in progress

Today I am posting to discuss the inundation of Consumer Survey responses and Qualtrics data that I have received so far. My goal is to have 100 consumers answer the questionnaire that I developed; currently there have been 79 responses. After studying the preliminary data in my possession, I am ruminating on several clear trends. […]

Stage Two: The Fight for the Independent Coffeehouse

Over these past few weeks, I have developed three separate pieces of my research, each of which I will summarize below. First, the interview questions for coffeehouse owners have been refined and finalized, and several interviews have been conducted. Second, I have visited five coffeehouses so far and conducted an evaluative analysis of a list […]