El Corte Inglés is Spain’s largest retail group and a leader of department stores in Europe, offering a diverse selection of products such as clothes, groceries, furniture, books, music, hardware, and electronics. With more than 70 years of experience, the corporation prides itself on the continued dedication to quality customer service and ability to adapt to the changing preferences and needs of its clientele. This capacity for evolution and growth over the decades has resulted in greater diversification and expansion—the company now includes other successful chains such as Supercor, Hipercor, Telecor, Bricor, Viajes El Corte Inglés, among others. With its flagship store and headquarters in Madrid, El Corte Inglés began to expand outside of Spain in 2001 and enter into international markets.
My research this summer will not only analyze the corporation and its progress thus far, but also investigate its potential for success in the United States. I will hope to answer the following questions: What is the status of Corte Inglés currently? Is there a trend for experiencing rising or decreasing profits? Would an expansion into the United States be a feasible option with their current situation? If so, which city would be ideal for introducing a Corte Inglés department store? And finally, how would they market and promote their investment to the American public?