First Update: Coffeehouse Communities

Throughout the first few weeks of my research, I studied a wide array of literature that addressed different elements of where I want to take my finished project. Ritzer’s The McDonaldization of Society discussed how scale effects have created a streamlined, efficient, and overall rationalized America. However despite the benefits of a world where there are […]

Abstract: Coffeehouse Communities

According to sociologist Ray Oldenburg, “Café’s can be great, good places at the heart of communities that nourish sociability and foster civic life.”  Many coffeehouse companies in the modern era embrace this idea, and use it to elevate their brand equity.  In fact, Starbucks’ mission statement is “to inspire and nurture the human spirit – […]